"Life Is But A Screen" TV Commercial

As part of Collective's first large-scale brand campaign, I was tasked with creating a :30 second TV commercial that would be broadcast across CNN, CNBC, MSNBC, ESPN and NY1 in the New York Metro area, as well as run across a large number of news sites and industry publications as a digital video pre-roll ad. This was a special project for me because in addition to creating the concept, tagline and look and feel of the overall campaign, I got to write the lyrics to the soundtrack and perform them as the vocalist for the final cut.